FREE RESOURCE Engaging New Travel Audiences: Executive Summary

FREE RESOURCE Engaging New Travel Audiences: Executive Summary

FREE

This report aims to provide an insight to the UK Black, Asian and other Minority Ethnic (BAME) travellers, their experiences, preferences, behaviour, opportunities, and constraints in making destination choices. It is a collaborative endeavour between SHTM Surrey and Women in Travel (WiT) CIC.

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This report is one of the first in the UK to provide a snapshot of the travel characteristics, motivations, and decision-making processes of the Black, Asian, and Minority Ethnic travellers segment.

This executive summary aims to provide an initial insight to the UK Black, Asian and other Minority Ethnic (BAME) travellers, their experiences, preferences, behaviour, opportunities, and constraints in making destination choices.